Future Coca-Cola slogans with GPT-3.5

Filed under: AI

While researching for a blog post about Coca-Cola, I found a list of their slogans dating as far back as 1886:

List of slogans
  • 1886 - Drink Coca-Cola
  • 1904 - Delicious and Refreshing
  • 1905 - Coca-Cola Revives and Sustains
  • 1906 - The Great National Temperance Beverage
  • 1917 - Three Million a Day
  • 1922 - Thirst Knows No Season
  • 1923 - Enjoy Thirst
  • 1924 - Refresh Yourself
  • 1925 - Six Million a Day
  • 1926 - It Had to Be Good to Get Where It Is
  • 1927 - Pure as Sunlight
  • 1927 - Around the Corner from Everywhere
  • 1929 - The Pause that Refreshes
  • 1932 - Ice Cold Sunshine
  • 1938 - The Best Friend Thirst Ever Had
  • 1939 - Thirst Asks Nothing More
  • 1939 - Whoever You Are, Whatever You Do, Wherever You May Be, When You Think of Refreshment Think of Ice Cold Coca-Cola
  • 1942 - The Only Thing Like Coca-Cola is Coca-Cola Itself
  • 1948 - Where There's Coke There's Hospitality
  • 1949 - Along the Highway to Anywhere
  • 1952 - What You Want is a Coke
  • 1956 - Coca-Cola... Makes Good Things Taste Better
  • 1957 - Sign of Good Taste
  • 1958 - The Cold, Crisp Taste of Coke
  • 1959 - Be Really Refreshed
  • 1963 - Things Go Better with Coke
  • 1969 - It's the Real Thing
  • 1971 - I'd Like to Buy the World a Coke (part of the "It's the Real Thing" campaign)
  • 1975 - Look Up America
  • 1976 - Coke Adds Life
  • 1979 - Have a Coke and a Smile
  • 1982 - Coke Is It!
  • 1985 - We've Got a Taste for You (for both Coca-Cola & Coca-Cola classic)
  • 1985 - America's Real Choice (for both Coca-Cola & Coca-Cola classic)
  • 1986 - Red, White & You (for Coca-Cola classic)
  • 1986 - Catch the Wave (for Coca-Cola)
  • 1987 - When Coca-Cola is a Part of Your Life, You Can't Beat the Feeling
  • 1988 - You Can't Beat the Feeling
  • 1989 - Official Soft Drink of Summer
  • 1990 - You Can't Beat the Real Thing
  • 1993 - Always Coca-Cola
  • 2000 - Coca-Cola. Enjoy
  • 2001 - Life Tastes Good
  • 2003 - Coca-Cola ... Real
  • 2005 - Make It Real
  • 2006 - The Coke Side of Life
  • 2009 - Open Happiness
  • 2016 - Taste the Feeling
  • 2021 - Real Magic

And that got me thinking… what would GPT-3.5 create based on those examples? So I put it in using a private “lite” version of Oapy with the following prompt:

Create 10 more Coca-Cola slogans based on the following examples and following the format: [THE ABOVE LIST WENT HERE]

I also gave it a headstart and appended the prompt with 2023 -

The results were:

A little stilted. I think the latter slogans influenced the output with its use of the brand name, resulting in lifeless results. Let’s try with just slogans from the 21st century:

And the 80s to 90s?

2023 -

  1. Refreshment in Every Sip (for Coca-Cola classic)
  2. Taste the Difference with Coca-Cola
  3. Coca-Cola: The Classic Choice
  4. Satisfy Your Thirst with Coca-Cola
  5. The Perfect Drink for Any Occasion
  6. Enjoy Coca-Cola, Enjoy Life
  7. A Taste of Happiness with Coca-Cola
  8. Quench Your Thirst with Coca-Cola
  9. Coca-Cola: A Timeless Classic
  10. Experience the Flavor of Coca-Cola

Interestingly, the years weren’t used in this, possibly because 2023 was a large jump from 1993. Either way… it didn’t make much difference. I’m not prompt engineer so maybe someone else can get better results based on this example of few-shot learning?

But we must remember that unrefined language models outputs are not production-ready. If you’re using them for generative tasks, you iterate and refine until you get what you need. If I remove the mentions of Coca-Cola from the last version, we get:

  1. Refreshment in Every Sip
  2. Taste the Difference
  3. The Classic Choice
  4. Satisfy Your Thirst
  5. The Perfect Drink for Any Occasion
  6. Enjoy Coca-Cola, Enjoy Life
  7. A Taste of Happiness
  8. Quench Your Thirst
  9. A Timeless Classic
  10. Experience the Flavor

Yikes, they’re even worse without the brand name and some are already taken (Tesco uses Taste the Difference and Satisfy/Quench Your Thirst are close to Sprite’s Obey Your Thirst, which the Coca-Cola Company owns but you don’t want to mix things up like that.)

This is why we still have brand consultants and agencies, I guess?

Things that AI isn't I tried Vicuna and it made me laugh