Luke Davis
SEO
A wiki page all about SEO.
SEO (search engine optimisation) is the process of improving websites to gain the most traffic and the best ranking on search engines. SEO contibutes to organic traffic which is different to paid traffic, involving online advertising (e.g. Google Ads).
The difficulty of SEO is what you make it and differs with every website. Because of this, a common and sometimes controversial axiom within the industry is "it depends", which is often used as a response to SEO-related questions.
Inner voice
Posts
- 8 Things I Learnt In My 4th Year As A Professional SEO
- 8 things I learnt in my 5th year as a professional SEO
- 12 Things I Learnt In My 2nd Year As A Professional SEO
- 12 Things I Learnt In My 3rd Year As A Professional SEO
- 19 Things I Learnt In My 1st Year As A Professional SEO
- A poem about how search engines can't interpret poems
- Being Black in digital marketing in 2023
- Introducing RALTS (Really Awesome Lexicon and Tag Suggester)
- Post-It Note directories
- SEOicism
- Some brief thoughts on robots.txt
- Some caveats to SEO and web performance
- Some thoughts on search engines
- The SEO of Pokémon nicknames
- There's no reason to 'embrace' AI in SEO
- You don't have to learn Python to work here but it might help
Release Notes
Out loud
Second opinions
- Coming soon...