06 Nov 2023

My style guide

A few months ago, I republished a web copy style guide by Matt Pfeffer and enjoyed it. Then, a few days ago, I found a style guide by Chase McCoy which I also liked. So I decided to write my own.

Much like Chase’s, mine will be a work-in-progress and I will inevitably go against my rules. But it’s the thought that counts, right?


  • Titles always in sentence case unless for an aesthetic reason or for comedic effect
  • Punctuation on the inside of a quote (“because the other way feels icky”).
  • Oxford commas for now, forever, and always
  • Em dashes shouldn’t have the space either side of them—okay?!
  • En Dashes are for numerical ranges such as dates or times and that’s a rule I’ll always keep from Day 1–365


  • From now on, I will avoid using long text sentences as anchor text as it isn’t optimised or helpful for the user
    • Instead, I will use shorter phrases or just the main entity.
  • I will also avoid linking to entities purely for internal linking purposes that offer little relevance to the text. For example, if I write about cats and I mention something about computers briefly, I won’t link “computers” to my tech page (but I’ve linked it just now because it’s relevant to the point).