1. Every disadvantage has its advantage.
Make the most out of a bad situation. A thin squad means a lower wage outlay and bringing new people in means keeping a closer eye on this.
2. You have got to shoot, otherwise you can't score.
Buy attacking players with proven goal scoring abilities/attempts. This means analysing previous seasons' performances ahead of attributes.
3. Sometimes something's got to happen before something is going to happen.
Make sure to assess contracts no later than 12 months before they end. If they won't sign after 3 attempts, sell them.
4. Technique is not being able to juggle a ball 1000 times. Anyone can do that by practicing. Then you can work in the circus. Technique is passing the ball with one touch, with the right speed, at the right foot of your team mate.
Look for players with high technique and passing attributes.
5. Choose the best player for every position, and you'll end up not with a strong XI, but with 11 strong 1's.
In the same breath, don't let attributes rule player recruitment. Buy/use players that complement one another.
6. In my teams, the goalie is the first attacker, and the striker the first defender.
Aim to buy goalkeepers with high anticipation and passing attributes and strikers with anticipation, strength and teamwork.
7. After you've won something, you're no longer 100 percent, but 90 percent. It's like a bottle of carbonated water where the cap is removed for a short while. Afterwards there's a little less gas inside.
Always stay ahead of the curve. Keep focus on youth to maintain momentum.
8. Every professional golfer has a seperate coach for his drives, for approaches, for putting. In football we have one coach for 15 players. This is absurd.
Make sure there is a coach for every area - goalkeeping, outfield, tactical and youth.
9. Quality without results is pointless. Results without quality is boring.
Have a team with a mix of flair, teamwork, determination, work rate and influence.